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Millennial
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  • About the Millennial Study
  • The DNA of Millennial Inc.
    • The Marketing
    • The Organization
    • The Product
    • The Future of Business
  • Research Methodology
    • DIGITAL ETHNOGRAPHY
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The DNA of Millennial Inc.

The DNA of Millennial Inc.

Our research identified three key themes that Millennials embraced across three major areas of any business. Those are:

  1. The Organization

    • Collaboratively Led Enterprise
    • Stimulated Work Environment
    • Idea-Powered Culture

  2. The Product

    • Technology Breeds Humanity
    • Quality is Core
    • Eco is Nice

  3. The Marketing

    • Celebrities = Overpriced Mannequins
    • Interaction Creates Connection
    • Peer-to-Peer Drives Influ

 

What this is:

Millennial Inc is the core findings and implications of a six-month long global research study conducted 2010 that explored Millennials’ approach to business.

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