Introduction
A Decade of Change
John F. Kennedy once said, ”Change is the law of life. And those who look only to the past or present are certain to miss the future.” This quote, though valid throughout time, rings especially true today. The reality of the present and possibility of the future blur together more than ever before.
The past decade has bred unprecedented innovation in technology, financial collapse, increased fear of climate change, and the democratization of media creation and consumption in a globalized society dealing with the aftermath of a major terrorist attack. Without a keen eye and a fervent passion to both evolve and drive change, it is easier than ever for both brands and individuals alike to blink and be left behind.
Changing of the Guard
While youth have always introduced new ideas that help shape culture, today’s young generation have
found themselves at the very epicenter of major societal change. While Millennials may not yet be CEOs of Fortune 500 companies or leaders of the free world, they are possibly the biggest influencers and innovators around today.
A 25-year-old is the CEO of the most searched brand on the web, a site with a larger population than the United States. We have a Commander in Chief who won his spot in office thanks to a grass roots movement fueled by social media. He YouTubes, tweets and cannot be separated from his Blackberry. Clearly President Obama doesn’t fall into the 1977-1996 age range used most frequently to define Millennials, but he understands the importance of adopting their values and thinking like one. Embracing the Millennial perspective is key for anyone wanting to keep up (and move ahead of the curve)
FIGURES
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Trufla’s Cutting-Edge Web Design Solutions for US Insurance Agencies
24 Sep , 2024 -
Millennials’ Preferred Approach to Decision Making
25 Sep , 2018 -
Reasons Why Millennials Sought Out Their Last Job
25 Sep , 2018 -
Companies Millennials Aspire to Work For
25 Sep , 2018 -
Descriptors of millennial preferred work environment
25 Sep , 2018