1 20 MINUTE SURVEY WITH MILLENNIALS RANGING FROM
18 to 32 FROM THE US AND UK
812 COMPLETES
TOPICS COVERED
- Career attitudes
- Branding/messaging preferences
- Work environment
- Communication/interaction preferences
- Tech usage
- Political activism
- Local awareness/association
- Ecological/ethical alignment
After developing Millennials Inc and reviewing business creation with the board of directors in the virtual companies, validation was needed to corroborate the insights found. To do so, 812 Millennials in the US and UK were surveyed online over a two week period. This leg of the research drilled further into the Millennial mindstate and addressed many subjects, strengthening some hypotheses and annulling others. Among these annulments were the noted singularities within the groups around political activism, localization, and humanitarian collaboration that were not reflected by the broader data. Confirmations have been presented in the body of this whitepaper itself.
