1 ONLINE COMMUNITY – http://millenialsinc.ning.com/
377 MILLENNIALS – AGES RANGING FROM 18 TO 32
2 MONTHS OF ENGAGEMENT
- WEEKLY ENGAGEMENTS THROUGH FORUM TOPICS
- SEMI WEEKLY ENGAGEMENTS THROUGH BLOG TOPICS
- JOB HUNTING
- FIRST JOB
- CONTINUED EDUCATION
Over a two month period of time, Millennials from around the world were recruited to join Millennials Online and to be socialized with a group of their peers to engage in various activities. This stage of the research primarily served as structure. We covered top-of-mind subjects such as furthering their education, job-hunting after college and first jobs to get Millennials to talk amongst themselves and become engaged. This allowed us the ability to both gauge what the Millennial mindstate was and position the community for recruitment into the board of directors for the virtual companies.
This leg of the research showed us that the Millennial population was inquisitive and skeptical of the way past generations conformed.